XS.com appoints Hanna Le to lead Vietnam business development

XS.com has named former regional manager Hanna Le as its Vietnam regional business development director as the company looks to deepen partnerships and expand its local footprint. The move underscores XS.com’s push to strengthen its management team and growth strategy in Vietnam.

Why it matters: - XS.com is sharpening its Vietnam strategy with a leader who already knows the market, the partners and the company. - The appointment is aimed at strengthening local relationships and identifying new growth opportunities in a market where regional execution matters.

What happened: - XS.com appointed Hanna Le as Vietnam regional business development director. - Le previously served as a regional manager at XS.com before returning to the company. - XS.com announced the appointment on November 4, 2026.

The details: - In the new role, Le will lead XS.com’s business development efforts in Vietnam. - Her remit includes expanding partnerships, finding new growth opportunities and strengthening the company’s market position in Vietnam. - Le will work closely with regional teams and the marketing department to build initiatives that fit the needs of Vietnamese clients and partners. - Her work will also support XS.com’s broader business growth strategy. - Before rejoining XS.com, Le was business development director at GTCFX, where she managed the sales team and partnership relationships. - Earlier in her career, Le was regional manager at Radex Markets, overseeing business development and retail sales teams, recruitment, training and local market planning. - Le also worked as sales manager at Info Finance – CFD Media, helping brokers enter the Vietnam market through brand promotion, industry networking and customized marketing campaigns. - She previously served as a senior sales executive at Shinhan Bank.

Between the lines: - The appointment signals XS.com’s intent to rely on familiar internal talent as it expands in Vietnam. - Le’s background in sales leadership, partner management and market entry work suggests XS.com wants a leader who can combine business development with local execution. - Wael Hammad, XS.com group chief commercial officer, said Le’s market insight, team leadership experience and familiarity with the company make her a strong fit for the role.

What’s next: - Le is expected to focus on strategic partnerships and new growth opportunities in Vietnam. - XS.com plans to use its global experience, product range and long-term growth commitment to deepen its presence in the market. - The company’s next phase in Vietnam will likely depend on how quickly Le can turn local relationships into measurable business development gains.

The bottom line: - XS.com is betting that a proven insider with deep Vietnam market experience can help accelerate its regional expansion.